Carnegie Mellon University
- MBA at Tepper School
- MS in Industrial Administration at CMU
Career and applied judgement
Experience behind the ideas.
I do not write from the sidelines. My perspective is built on decades of creating companies, advising leaders and executing projects in demanding real-world settings.
01Professional profile
Professional profile
Pedro Tellería is an accomplished entrepreneur and business strategist with a strong background in technology, management and venture capital.
- Holding an MBA and MS in Industrial Administration from Carnegie Mellon University, and a Master´s on Mechanical-Engineering, he combines technical and strategic vision.
- He has led numerous ventures in the fields of interactive communication, internet advertising, and eCommerce.
- Through Kermit-Ventures, his seed-capital and innovation fund, he founded several impactful companies such as TKom-Media (ad network), Interad (ad-serving technologies), MaiProm (email marketing), K22 (creative agency), and Crol (interactive media agency). These ventures operated across Spain, Latin America, the U.S., and Europe.
- Tellería’s approach combines strategic vision, technological insight, and international execution.
- His entrepreneurial work reflects his ability to identify market opportunities, build high-impact business models, and lead innovative startups from concept to success.
51executed projects
14countries
8economic sectors
40+years of experience
02
Education and qualifications.
Academic, professional and technical qualifications.
Institution of Engineers of Australia
- Collegiate Membership of the IEA (1988)
Ingenieros-Bilbao (Univ. Pais.Vasco, ESII)
- Thesis in Robotics and Optimization (1980–84, "First-Class-of-Honors")
- Master´s Degree in Kinematics (1981–84, Computer-based Kinematics)
- Research in Structures and Kinematics (1979–83, computer-based "Finite Elements Method")
- Master´s Degree on Mechanical Engineering (1981–83, Top-1)
- Bachelor’s Degree on Engineering: industrial and mechanical (1977–81, Ingeniero-Técnico)
Aircraft Pilot
- Aerobatics Pilot with maximum Unlimited-category rating (Top Class), Top-10 pilot in Spain, member of the National Team 2006–2008
- Airplane Pilot (Commercial, IFR, PPL, ULM licenses)
- Helicopter Pilot (PPLH, R22 rating)
- Glider Pilot (C-Silver, Diamond, 650 km)
- FAA Licenses (for USA) and JAR Licenses (for EU)
- Experience of more than 1,700 flights and +15 years
Other skills
- Fluent in English.
- Excellent management computing skills.
03
Positions and responsibilities.
Industry, consulting, entrepreneurship and investment in one continuous trajectory.
View the complete career12 positions
Kermit-Invest. Investment Group.
• Partner (since 2005)
• VP of Corporate Development (1995–97, 2006–Present).
• Significant investments in steel, chemical sector, TMT, banking, and environment.
• Bubble Protection 2005–08 (real estate, stock market, financial-system, inflation) through currencies, commodities, and public debt.
TKom. Internet Advertising.
• Founding Partner and CEO (1997–2003).
• Leaders in Internet Advertising and eCommerce in the Spanish-speaking market.
Kermit-Ventures. Venture Capital
• CEO (1996–2005):
- Venture Capital with priority in seed funding and technological innovation.
• Projects in Interactive Communication and eCommerce:
- TKom-Media (ad network).
- Interad (ad serving and tracking).
- MaiProm.com (permission-based eMail Marketing).
- K22 (advertising creatives, eBuilders).
- Crol (Media Buying Center).
- TKom-Agency (online advertising agency).
- eCom-Projects (travel, banking, credit cards, IP telephony, shopping mall). Joint ventures with Viajes-Ecuador, Citi, Mbna, PeopleCall, ...
Kermit-Consult. Management consulting.
• Partner-Director (1994–98).
• Specialization in TMT (Mobile-Phones, CATV, Internet, eCom).
• Leading clients such as BT, Vodafone, B. Santander, RWE.
Arthur D. Little. Management Consulting.
• Senior Manager (1994)
• Head of Telecom and Info-Industry Sector (1993–94)
• Senior Consultant (1992–93)
• Associate Consultant (1990–91)
The Mac Group (Gemini-Consult).
• Management Consulting
• Associate Consultant (1989)
Minivator (Sydney, Australia).
• Lifting Platforms.
• Head of Engineering Department (1987–88)
Nervacero (Bilbao, Celsa-Group). Steel Industry.
• Head of Logistics, Supplies, and Support Department (1986–87)
• Head of Steelmaking Department (1985–86)
Helisold-Iberica. Steel Tube Manufacturer.
• Product Manager for Coatings (1984–85)
• Sales Department Technical-Commercial (1984)
Ingenieros-Bilbao (ESII, Universidad-Pais.Vasco)
• Research-Dep on Mechanical engineering.
• Main focus on: Finite Elements Method (& CAD, CAE), and Kinematics.
• Robotics Researcher (1979–84)
FIAT-Auto (Turin, Italy).
• Automobile Manufacturer.
• Engineer in the Car-Design Department (1982)
Athens-Papermill (Athens, Greece).
• Paper Manufacturing (large-scale tissue paper plant)
• Production Engineer (1980))
04
Clients.
A selection of organisations for which work was carried out.
27
EuropolitanBanco SantanderGrupo IndraBelgacom MobileBritish TelecomRenfeTMNSRMTelefonicaCable&WirelessTLP (Portugal Telecom)Airtouch (Vodafone)
View all clients
Athens PapermillMinivatorBTT TelecomTelycoHelisoldTKomSintelBell CanadaCepsa / MoeveFiatNervacero (Grupo-Celsa)Cable&WirelessRWETPI...
05
Countries.
Professional experience across Europe, the Americas, Australia and the United States.
14
SpainUSAAustraliaSwedenBelgiumGermanyPortugalItalyGreeceUKMexicoBrazilArgentinaChile
06
Economic sectors.
8
Telecommunications.Info-IndustrySteel Industry.Banking.Logistics and Distribution.Electric Sector.Ship Fleets.Automotive.
07
Areas of experience.
21
- Both as consultant and executive, Mr. Telleria has been responsible of major assignments on:
- Corporate strategy.
- SBU organization.
- New companies (design and development).
- Alliances & Consortia generation.
- Identification of business opportunities.
- Design of Business Plans.
- Bidding for operator licenses (i.e. cellular telephony).
- Products&Services Creation Process.
- Product-Portfolio planning.
- Marketing strategies.
- Design and optimization of sales organizations.
- Business Process Redesign.
- Conceptual design of information systems.
- Logistics optimization.
- Technology Risk Assessment.
- Down-sizing.
- Diversification strategy.
- Entering new markets.
- Import-export.
- Production management.
08
A map of applied capabilities.
The projects can be explored by the kind of problem addressed.
09Open project atlas
Selected projects.
Eight projects selected to show the breadth of accumulated experience.
01Commercial and marketing
Marketing Strategy
Vodafone / Europolitan (Sweden)
We assessed Europolitan’s competitive positioning against Telia and Comvik. Based on this analysis, we redefined its marketing strategy, strengthening differentiation and customer acquisition capacity in a highly competitive market.
View in the atlas03Venture building
Cellular Consortium Formation
Cable & Wireless (Spain)
We identified and evaluated potential partners to support Cable & Wireless’s entry into the Spanish mobile market. We designed the partnership strategy, ensuring a strong and competitive entry framework.
View in the atlas06Operations and productivity
Maritime Transport Cost Reduction
Moevio / Cepsa (Spain)
We analyzed the structure of Cepsa’s tanker and chemical fleets, revised operational policies, and optimized shipping routes. Results included 20% savings achieved through regular routes, contract renegotiations, and triangular route optimization.
View in the atlas14Venture building
Interactive Advertising Agency Creation
TKom (USA, España, Méjico, Brasil, Argentina, Portugal, Chile, Perú)
We founded TKom as a pioneering interactive agency. Operating since 1998, it served clients such as Lufthansa, Direct Seguros, Prosegur, Ceac, Alsa, Axesor, Cisco, and Microsoft. It combined creativity and profitability, consolidating a strong presence in the emerging digital market.
View in the atlas29Operations and productivity
Recycling Operations
Nervacero / Celsa-Group (Spain)
We redesigned the company’s scrap recovery processes, achieving annual savings of €5 million. The optimization included logistics improvements and full material utilization.
View in the atlas31Venture building
Interactive Advertising & Communication Technologies Company Creation
Interad (International)
We founded Interad to deliver ASP-based technologies and services for interactive advertising. Its offering included campaign delivery, optimization, and tracking, as well as digital promotion and e-commerce solutions.
View in the atlas47Investment
Investment Fund
K-Invest (International)
We designed, launched, and managed an equity fund for the exclusive use of Kermit Group and its partners. The fund capitalized on the bullish trend associated with Spain’s entry into the Euro.
View in the atlas48Strategy and growth
Country Attractiveness Assessment
Bell Canada (Spain)
We delivered a comprehensive assessment of the Spanish pay-TV market and its derivatives. The study evaluated competitive structure, growth potential, and regulatory risks.
View in the atlasA
Appendix: public work and media.
Articles, talks, teaching, interviews and media references.
Articles and opinion5
- “PCP, the Other Path to Profitability” (CincoDías, In-Depth Article, Feb & Mar-94).
- “Pay Television, the New Cornucopia” (CincoDías – economic newspaper, In-Depth Article, 1/11/94 and 1/18/94).
- “Telecommunications in the Year 2000” (CincoDías – economic newspaper, In-Depth Article, 11/30/93 and 12/7/93).
- “Life Without Wires” (CincoDías – economic newspaper, In-Depth Article, 9/21/93 and 9/29/93).
- “Auction or Merit-Based Tender” (El País, Article, 3/13/94).
Talks and conferences8
- “Telework, a New Business Strategy and Management Tool” (IFE, Conference Speaker, 1/17/95).
- “Advertising Formulas on the Internet” (Júbilo, Conference Speaker, Apr-02).
- “Online Advertising” (Control, Conference Speaker, Jan-01).
- “Advertising Forum” (IFAES, Conference Speaker, Feb-99).
- “Interactive Advertising” (Grupo Recoletos / Expansión – economic newspaper, Conference Speaker, Mar-99).
- “Advertising-99” (IIR, Conference, Jan-99).
- “The Cable Television and Content Business” (IFE, Conference Speaker, 2/21/95).
- “Cable Networks and Their Derived Businesses” (IFE, Conferences, 7/6/94 and 7/7/94).
Teaching1
- “Entrepreneurship on the Internet” (CEF, Lecturer/Master Class, Sep-01).
Interviews3
- “MBAs” (Expansión, El Mundo, Feature Interview, Feb-03).
- “Internet Today and Tomorrow” (El Publicista, Feature Interview, Dec-01).
- “Online Media Buying” (El Publicista Magazine, Interview, Dec-03).
Media and references9
- “The Main Internet Companies in Spain” (Ganar.com, G. Recoletos, References, Dec-01).
- “Success Story: Activo Bank” (Interactiva, References, Sep-01).
- “TKom Expands” (RedMarket, Feature, Jul-01).
- “The New Course of Networks” (Interactiva, References, May-01).
- “Advertising, More Interactive” (IBLnews, iBrujula, References, Feb-01).
- “Online Agencies” (El Publicista, References, Oct-01).
- “Advances in Advertising” (IBL-News, Feature, References, Mar-01).
- “Internet, a Profitable Alternative” (ZDnet, Feature/Reference, Aug-98).
- “Successful Promotions” (IIR, Feature, Mar-99).
The résumé is the summary. The 51 projects are the evidence.
Explore the complete atlas